Wednesday 17 June 2009

Digital Britain Report - Underwhelmed

Wordle from Guardian

Underwhelmed by the Digital Britain report, but still a pity I won't be able to make the regional launch at the ICC today. The Wordle above nicely summarises the issues:

- dominance of Government
- Radio far stronger than TV or Internet (talk about aiming low)
- Ditto spectrum
- No mention of web 2.0 brands, technologies or principles

Overall it looks more like an "old media" report than a "new media" report, failing to grasp the possibly seismic change in communications that high speed broadband and mobile broadband could bring, and the changes in consumption (and production) patterns already happening.

Perhaps a better approach would have been a 3 part one:
- tidying up the old guard (radio, spectrum, BBC, Channel 4)
- rapid build-out of a next-gen infrastructure
- exploiting that infrastructure


***Imported from old blog***

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