Thursday, 25 November 2004

Advertising and RSS - New Media Age - 25 Nov 04

Whilst most of us are happy to browse the highly graphic web pages of the Internet, many people are now turning to an alternative way of surfing the web. One that removes all of the rich graphics, and advertising, which one normally associates with premium web sites.

Really Simple Syndication (RSS) feeds have been around for some time – since 1999 in fact. Used initially to syndicate news feeds between sites, they are becoming an increasingly common presence on the web – typically flagged by a small orange button labelled RSS or XML. And they are increasingly being used - 20% of news search engine Topix's story clicks now come from their RSS feeds.

***Imported from old blog***

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