Big media firms are rushing to copy the success of online games like World of Warcraft, a conference has been told.
Millions of dollars are being spent trying to emulate the massively multiplayer online game, experts at the Game Developer's Conference said.
"We are going to have so many failures it is going to be unbelievable," said Mark Jacobs of Electronic Arts.
The panel also predicted that non-gaming MMOs such as Second Life would be prevalent in the short term.
Speaking at the San Francisco event, Mr Jacob, who is currently working on Warhammer Online, said: "There is going to be a lot of corpses, rubble all over the place.
"There is so much dumb money. Mass media is coming in and saying we want to be just like WoW."
***Imported from old blog***