Friday, 10 December 2004

Malcolm Gladwell - The Tipping Point **


All about how memes spread (although he doesn't use the word). Instead its about mavens, connectors and salemen.

As ever with US management books its too long - even though its quite short. The early stuff around mavens in good, bu twhen he starts going on at length about Blues Clues and Sesame Street I think it only has a tenuous link back to the tipping point concept.

The Tipping Point: How Little Things Can... - buy from Amazon

***Imported from old blog***

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