Thursday, 16 September 2004

Marketing Emails

DoubleClick have just issued their latest email marketing report.
This shows UK marketing email open rates at 40.1%, down from 43.2% last year, and email clickthrough rates at 6.3%, down from 7.4%. Compared to the rest of Europe the UK is around average at opening, but way down on clickthroughs.

For the marketeers, the nasty figure is that 14% of marketing emails bounced. Good news though is that HTML emails got a 13.7% CTR, over twice that of plain text.

***Imported from old blog***

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